Rise above the Crowd
Posted in eBooks on Feb 26th, 2009
The holy grail of training, the “learn from experience” paradigm, is just a polite way of saying “learn from making mistakes.” While learning from making mistakes is effective the mistakes can often be too damn expensive. I don’t think I’ll want my daughter to learn to drive by having a series of “learning experience” car [...]
Posted in Marketing, Social Media on Feb 24th, 2009
We now have a Metaplume Facebook site, er, page, and Twitter account. Both aptly named metaplume. Come be a fan, look at the video I just posted and get our tweets. Sweet.
Posted in Social Media on Feb 23rd, 2009
Thinking and quitting smoking seem to be mutually exclusive. Sigh. I wrote my last book without cigs, mostly anyway, so I expect this will get better. Soon, I hope. More gum. Before exploring more about Facebook marketing I thought I’d take a peek at an actual case study, me. How does a freelance professional, one [...]
Posted in General on Feb 19th, 2009
Using Facebook to market funeral services. Not the first service you would think of; quite unlikely actually. Hmm, what next? What other services or products are just as unlikely? How about heavy equipment sales? Forklifts, excavators, bulldozers: what possible way could companies selling such non-teen products use Facebook? First, who are the target audience? These [...]
Posted in General, Marketing, Social Media on Feb 17th, 2009
Facebook marketing requires commitment. Not every company will want to enter into such an open-ended, friend-building exercise. For them, and all companies actually, the question must be asked: Do you need to Facebook, or any social networking? The answer depends entirely on what you are selling, and to whom. (Another example of how new media [...]
Posted in General, Marketing, Social Media on Feb 12th, 2009
Much of traditional marketing–the advertising part certainly–was fire and forget, you made and launched the ad then sat back and waited for results. It was static messaging. Then came the internet and advertising became dynamic. Slightly dynamic actually: readers of web pages as static as magazine layouts could now email comments. Radical at the time, [...]
Posted in General, Marketing, Social Media on Feb 10th, 2009
Companies must use the best communication practices for marketing to succeed on Facebook. It is a social medium, and blatant “buy this” advertising or marketing will likely do worse than not work; it might put people off your product or service altogether. Does that mean Facebook is a bad place to advertise? No, not at [...]
Posted in General, Marketing, Social Media on Feb 10th, 2009
Companies must use the best communication practices for marketing to succeed on Facebook. It is a social medium, and blatant “buy this” advertising or marketing will likely do worse than not work; it might put people off your product or service altogether. Does that mean Facebook is a bad place to advertise? No, not at [...]
Posted in General, Marketing, Social Media on Feb 9th, 2009
Remember your teen years when friends defined your universe. Family was there, hobbies and sports were good, school was … school, but friends, heck, friends were important! We usually got a little more serious about life (career etc.) in our 20s, but until marriage most of us still hung out in packs. Gossip was currency. [...]
Posted in Marketing, Social Media on Feb 5th, 2009
Business in inherently a social process: people selling things to people. It is easy to forget this, bombarded as we are daily by statistics, product rollouts and technological advances. It is much easier to think of “people” in the aggregate, groups defined by demographics. While generalizations are useful, necessary even, they do not describe how [...]
Non-Fiction Author Spotlight: Katherine G Levine Fiction Author Spotlight: Peter Rake