The holy grail of training, the “learn from experience” paradigm, is just a polite way of saying “learn from making mistakes.” While learning from making mistakes is effective the mistakes can often be too damn expensive. I don’t think I’ll… Read more ›
We now have a Metaplume Facebook site, er, page, and Twitter account. Both aptly named metaplume. Come be a fan, look at the video I just posted and get our tweets. Sweet.
Thinking and quitting smoking seem to be mutually exclusive. Sigh. I wrote my last book without cigs, mostly anyway, so I expect this will get better. Soon, I hope. More gum. Before exploring more about Facebook marketing I thought I’d… Read more ›
Using Facebook to market funeral services. Not the first service you would think of; quite unlikely actually. Hmm, what next? What other services or products are just as unlikely? How about heavy equipment sales? Forklifts, excavators, bulldozers: what possible way… Read more ›
Facebook marketing requires commitment. Not every company will want to enter into such an open-ended, friend-building exercise. For them, and all companies actually, the question must be asked: Do you need to Facebook, or any social networking? The answer depends… Read more ›
Much of traditional marketing–the advertising part certainly–was fire and forget, you made and launched the ad then sat back and waited for results. It was static messaging. Then came the internet and advertising became dynamic. Slightly dynamic actually: readers of… Read more ›