MetaPlume’s Blog

Especially with the European and US economies being so down in the dumps lately, investors are flocking to China to do business. A Western business person who is new to doing business in China will find a whole host of cultural and communication differences. Agencies like British Chinese Culture can help bridge the cultural divide [...]

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If you have worked up a decade or so in the one industry then chances are you’ve accumulated some valuable knowledge. That knowledge remains in the domain of your company, or the company you work for, and shared amongst the people you work with. It can have a much wider reach. Many people have found [...]

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My post about ‘Who cares about DRM?’ last week opened up a can of worms in discussions on Linked In. There are a range of concerns surrounding these issues and this is a summary of the points made, with my thoughts and comments added in. Thanks to all those people who got involved. Accessibility – [...]

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I’ve noticed an increase in the number of articles being published lately that discuss digital rights management (DRM) issues with eBooks. The US Copyright Office is launching studies to assess the dangers and solutions, there are reports that eBook piracy is getting more widespread, and meanwhile on Linked In, I constantly come across discussions about [...]

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I got a message via Linked In about my post last week about using Google+ pages to sell eBooks. How do you set up the actual page I was asked? To set up a Google+ Page you just need a Google+ regular profile/account. For most people, this is simply connected to their Gmail, but if [...]

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Google+ has really come to the attention of marketers lately, ever since Google opened the service up to having “Page”s that people can build up as a way to promote a service, product, brand or business. Here are some pointers on how to get started in using Google+ profiles and pages for promoting an eBook [...]

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I have been working on new text for the MetaPlume website to better communicate what we do and why we do things the way we do. Sadly, the current text doesn’t even explain our use of social media all that well. We use it to find the right people who will buy, review and discuss [...]

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There is a lot of hustle bustle in the area of tablet computing; tablet PCs are very much in vogue, and there is a large variety to choose from. Sometimes people get thrilled at the prospect of buying a new gadget, just because someone they know has one and keeps raving about it all the [...]

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A lot of languages features diacritics, those little accents and dots and dashes above certain letters. Up till now we hadn’t really been able to find a good way of dealing with them in eBooks when it comes  text like translated Sanskrit. I started a discussion group on Linked In and people certainly tried to [...]

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Amazon has a feature called a Series Link, which includes adding a series name and number to the entry for eBooks. After that has been added the name of the series appears in brackets at the end of the eBook title. Commonly used for magazine or journal publications, this feature is also a useful way [...]

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