Including a sales pitch which explains what is good about your ebook and why people should buy it does two great things:
1) Writing the sales pitch focuses your attention on what is great about your ebook and who the audience truly is. It’s important to pitch your ebook to the right people. Being too general just ends up wasting your time. For example, ‘When Good Kids Do Bad Things’ is about parenting teenagers. Marketing to parenting websites that focus on younger years wouldn’t be smart. Writing the sales pitch also brings into focus any unique aspects about the ebook and its author.
2) A sales pitch gives direct and useful information to potential customers. There are so many books on shelves (virtual and real) that unless your ebook is on a niche topic, you’re bound to have hundreds, possibly thousands, of books and ebooks competing for sales. Being able to provide five points on why a customer should part with their money for your ebook in particular is a smart move. It’ll tell them more than just the description can.
Here’s an example of a sales pitch:
Five reasons to buy ‘When Good Kids Do Bad Things’?
1. ‘When Good Kids Do Bad Things’ provides a wonderful grounding that all parents need to have instilled in them: that a kid doing bad things is not (in the vast majority of cases) a bad kid.
2. Every kid gets up to “bad” things, at least from time to time. But some bad things are outright dangerous, even life threatening. Reading this book leaves you with the knowledge to recognize the danger signs. ‘When Good Kids Do Bad Things’ is not only full of practical advice for families going through really rough times, it’s knowledge that can prevent them.
3. ‘When Good Kids Do Bad Things’ teaches how to intervene with love and care.
4. ‘When Good Kids Do Bad Things’ is written by a woman who provides this knowledge from two important fronts: 1) academic and professional experience in social work and counseling and 2) quite an amazing amount of real world parenting experience.
5. ‘When Good Kids Do Bad Things’ is realistic and matter-of-fact about what a parent can control and deal with and when professional help is needed.