Do specialize in 1-2 channels
Don’t do a bad job on five channels
_________________________
Do make at least 80% of your activity about connecting and interacting
Don’t make most of your activity about pimping you and your work
_________________________
Do take the time to collect email addresses from new Followers and contacts
Don’t just add everyone without properly looking
_________________________
Do use the features like Google+ Circles and Twitter Lists to categorize your contacts
Don’t just add everyone without properly looking
_________________________
Do see social media as just a small aspect of your marketing campaign
Don’t expect social media to directly drive a lot of sales
_________________________
Do use the email addresses you collect for targeted emails
Don’t expect the contact on social media channels alone will make a huge difference
_________________________
Do make sure your profiles are branded to your books
Don’t leave your profiles with a generic theme with no effort on your design
_________________________
And finally …
Do adapt as social media changes but
Don’t make it more important than your writing
