It goes without saying that the publishing market is huge, the number of authors who want success grows all the time, and the pool that we’re all swimming in is crowded. Like a flock of flamingos all standing proud but sharing the same space, how do you stand out among the crowd?
Aside from offering great writing, professional editing and formatting, an appropriate but catchy cover and title, description, keywords etc etc … also pay attention to being the best in a particular genre or about a particular topic and if it’s possible, be the best in a niche genre or topic. Why? You end up stepping into the wading pool to the side where there is less plumage around you.
Here’s an example: If your genre is romance then you have an uphill battle to get noticed if you keep your story and your marketing efforts as vague as simply ‘romance’. If you instead really focus in on a romance story set in the Australian outback, for example, you can go for the ‘outback romance’ niche instead.
How? You do this by:
- choosing specific categories on Amazon when you publish rather than broad ones
- choosing very specific keywords rather than broad ones
- using keywords in the title of your book to aid in the search results
- and using marketing opportunities available to that niche
Getting in the top ten best selling Amazon Kindle books for outback romance is less difficult than being in the top ten for romance across all of Amazon.
The same principles work for other genres and for non-fiction too.
The lesson: Look for the niche in your book and go after that section of the market to get noticed, rather than being just another flamingo in the big flurry.