Rise above the Crowd
Posted in eBooks, Marketing, Social Media, Web Presence on May 18th, 2012
Now, more than ever before, it’s not enough to just have a site that represents you, or a blog, you have to have a complete profile. A profile shows off your messaging, what you think, what you know, who you’re associated with, and that you’re genuine and ready for people to connect with. Without a [...]
Posted in Marketing, Social Media on Aug 25th, 2011
Let’s say a company creates a new Twitter account and they pay someone to sit around searching Twitter and blindly following any random Twitter profile that might be vaguely related to the topic of their business, with the incentive being that it looks good if your Twitter profile has 1000 followers, right? Sure it does! [...]
Posted in General on Feb 19th, 2009
Using Facebook to market funeral services. Not the first service you would think of; quite unlikely actually. Hmm, what next? What other services or products are just as unlikely? How about heavy equipment sales? Forklifts, excavators, bulldozers: what possible way could companies selling such non-teen products use Facebook? First, who are the target audience? These [...]
Posted in General, Marketing, Social Media on Feb 17th, 2009
Facebook marketing requires commitment. Not every company will want to enter into such an open-ended, friend-building exercise. For them, and all companies actually, the question must be asked: Do you need to Facebook, or any social networking? The answer depends entirely on what you are selling, and to whom. (Another example of how new media [...]
Posted in General, Marketing, Social Media on Feb 12th, 2009
Much of traditional marketing–the advertising part certainly–was fire and forget, you made and launched the ad then sat back and waited for results. It was static messaging. Then came the internet and advertising became dynamic. Slightly dynamic actually: readers of web pages as static as magazine layouts could now email comments. Radical at the time, [...]
Posted in General, Marketing, Social Media on Feb 10th, 2009
Companies must use the best communication practices for marketing to succeed on Facebook. It is a social medium, and blatant “buy this” advertising or marketing will likely do worse than not work; it might put people off your product or service altogether. Does that mean Facebook is a bad place to advertise? No, not at [...]
Posted in General, Marketing, Social Media on Feb 10th, 2009
Companies must use the best communication practices for marketing to succeed on Facebook. It is a social medium, and blatant “buy this” advertising or marketing will likely do worse than not work; it might put people off your product or service altogether. Does that mean Facebook is a bad place to advertise? No, not at [...]
Posted in General, Marketing, Social Media on Feb 9th, 2009
Remember your teen years when friends defined your universe. Family was there, hobbies and sports were good, school was … school, but friends, heck, friends were important! We usually got a little more serious about life (career etc.) in our 20s, but until marriage most of us still hung out in packs. Gossip was currency. [...]
Posted in Marketing, Social Media on Feb 5th, 2009
Business in inherently a social process: people selling things to people. It is easy to forget this, bombarded as we are daily by statistics, product rollouts and technological advances. It is much easier to think of “people” in the aggregate, groups defined by demographics. While generalizations are useful, necessary even, they do not describe how [...]
Non-Fiction Author Spotlight: Katherine G Levine Fiction Author Spotlight: Peter Rake